Just a quick thought I wanted to share..
I've seen this mistake made by marketers across all kinds of niches, but especially in SaaS and startups.
Too many marketers and founders think that their product is super awesome and solves everything. The mistake there is that they want to market to everyone. And it makes sense - why should they limit their target market to only a selected few when they can market to masses and get viral?
This is wrong.
They should start with a target audience and change their USP from “we solve everything for everyone” to ..
“Mystartup.io is handcrafted to help SMB businesses do XYZ”
Targeted audience is much easier to market to. Once you dominate your target niche, then expand.
Such strategy also shows, that you know what you’re doing and investors love that.
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